Beauty, minus
the markup.

Why we buy at trade price and pass it straight to you. No counters, no middlemen.

You should not have to pay four times over for the products you already love.

The markup is the problem

Beauty retail marks everything up, the counter staff, the glossy packaging, the middlemen, the department-store rent. By the time a product reaches the shelf, it can cost three to five times what it did at trade.

So we cut it out

We buy directly at trade prices and pass them straight to you. No counters, no markup theatre, just genuine brands at the real price. Our prices typically land 40 to 80% off RRP.

No membership, no box

Nothing to join and nothing to subscribe to. No monthly box, no products you didn’t choose, you shop what you want, when you want, at trade price. Browse the Shop or read the FAQs.

The numbers

A product that costs a few pounds to make can carry a 300 to 500% markup by the time it reaches the counter. We take that layer out.

Counter markup

Shelf price can be three to five times the trade price.

0%+

Off RRP, typically

Our price and the RRP sit side by side on every line.

£0.00

Flat UK delivery

One price per parcel. Free when you spend over £60.

Dispatch

Checked by hand and out of our UK warehouse within 48 hours.

How it works

Four steps between the supplier and your door. Nothing else.

We buy at trade

Genuine stock from established UK suppliers, with the paperwork to prove it. Same brands, same batch codes as the high street.

We list it the same morning

New lines land most days. Popular ones sell through in days, so what you see is what is in the warehouse now.

You pay the trade price

Plus a small margin that keeps the lights on. No membership, no subscription, no minimum spend. Compare us with any counter before you buy.

It ships within 48 hours

Every order is checked by hand, packed plainly and tracked to your door. £3.95 flat, free over £60.

Beauty at trade price

You have paid for
enough flagship stores

Same products. A fraction of the price. No membership, no minimum spend, £3.95 delivery and free over £60.

Shop now

Beauty, minusthe markup.