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Beauty at trade price
Real brands.Trade prices.
You pay the real price: what shops pay before the counter markup, the fancy bag and the 4x mark-up. Same products. A fraction of the price.
No membership · £3.95 UK delivery · Free over £60
How it works
We buy at trade, the price shops pay before the shelf markup, and pass it straight to you.
Off RRP, typically
Trade price on every line, with the RRP shown alongside so you can see the saving.
Flat UK delivery
One price per parcel, tracked, dispatched within 48 hours.
Free delivery threshold
Spend over £60 and the parcel is on us.
Dispatch
Orders are checked by hand and leave our UK warehouse within 48 hours.
The Brands
Every product is 100% genuine and sourced from established UK suppliers. Same brands, same products you would find on the high street, without the counter price.
Start here
Browse what landed this week, or read how we price it first. No account needed to shop.
Fresh in this week
Latest drops
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L'OrealL’Oreal Studio Line Indestructible Sculpting Wax 75mlOriginal price was: £5.99.£2.70Current price is: £2.70.
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GarnierGarnier Color Sensation Color Retouch 50 Light BrownOriginal price was: £6.99.£2.25Current price is: £2.25.
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Toni & GuyToni & Guy Glamour Firm Hold Hairspray 100mlOriginal price was: £5.99.£2.25Current price is: £2.25.
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SchwarzkopfSchwarzkopf BC Bonacure Curl Bounce Shampoo 250mlOriginal price was: £13.00.£5.40Current price is: £5.40.
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TRESemmeTRESemme Colour Shine Cleansing Conditioner 290mlOriginal price was: £6.00.£1.80Current price is: £1.80.
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Milton LloydMilton Lloyd Top Gun 2 Mens 50ml EDTOriginal price was: £7.99.£4.95Current price is: £4.95.
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Milton LloydMilton Lloyd President Pour Homme 55ml EDTOriginal price was: £7.99.£4.95Current price is: £4.95.
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Milton LloydMilton Lloyd Success Ladies 55ml PDTOriginal price was: £7.99.£4.95Current price is: £4.95.
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Sally HansenSally Hansen Salon Manicure Nail Polish 810 Daisy DreamingOriginal price was: £7.99.£1.80Current price is: £1.80.

New stock every morning
A high-street lipstick can cost under £3 to make and £29 at the counter. We show you both numbers, side by side, on every line.
Why Ozella?
No monthly box. No products you did not choose. Just the brands you already buy, at the price the shops pay.
No membership, no box
Nothing to join and nothing to subscribe to. Every price on the site is the price you pay. We make a small margin on the products, not on you.
Trade price, not counter price
Beauty retail marks everything up: counter staff, glossy packaging, middlemen, department-store rent. We cut all of it. Our prices typically land 40 to 80% off RRP.
Genuine, every time
Everything is sourced from established UK suppliers with the paperwork to prove it. Same brands, same products, same batch codes you would find on the high street.
Fast, flat delivery
One price: £3.95 a parcel, free over £60. Orders are checked by hand before they ship and dispatched from our UK warehouse within 48 hours.
Prices you can check
Every line shows our price next to the RRP. Compare it with any counter or website before you buy. No minimum spend.
New every morning
Fresh stock
lands daily
Trade stock moves fast. New lines land most mornings and the popular ones sell through in days, so check back often.
An online beauty store with no membership and no markup. We buy the brands you already love directly at trade prices and pass them straight to you, without the counter markup, the fancy packaging or the middlemen.
No. Anyone can shop. There is no membership, no subscription and no minimum spend. You can check out as a guest or create an account to track orders.
No catch. We buy at trade price from established UK suppliers and add a small margin, far lower than the high street. No counters, no glossy packaging, no middlemen.
We buy at trade, the price shops pay before they mark it up 3 to 5x for the shelf. We add only a small margin on top. Same products, a fraction of the price.
Beauty at trade price
You have paid for
enough flagship stores
Same products. A fraction of the price. No membership, no minimum spend, £3.95 delivery and free over £60.









