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Beauty at trade price

Real brands.Trade prices.

You pay the real price: what shops pay before the counter markup, the fancy bag and the 4x mark-up. Same products. A fraction of the price.

No membership · £3.95 UK delivery · Free over £60

How it works

We buy at trade, the price shops pay before the shelf markup, and pass it straight to you.

0%+

Off RRP, typically

Trade price on every line, with the RRP shown alongside so you can see the saving.

£0.00

Flat UK delivery

One price per parcel, tracked, dispatched within 48 hours.

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Free delivery threshold

Spend over £60 and the parcel is on us.

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Dispatch

Orders are checked by hand and leave our UK warehouse within 48 hours.

The Brands

Every product is 100% genuine and sourced from established UK suppliers. Same brands, same products you would find on the high street, without the counter price.

Start here

Browse what landed this week, or read how we price it first. No account needed to shop.

Fresh in this week

Latest drops

New stock every morning

A high-street lipstick can cost under £3 to make and £29 at the counter. We show you both numbers, side by side, on every line.

Why Ozella?

No monthly box. No products you did not choose. Just the brands you already buy, at the price the shops pay.

01

No membership, no box

Nothing to join and nothing to subscribe to. Every price on the site is the price you pay. We make a small margin on the products, not on you.

02

Trade price, not counter price

Beauty retail marks everything up: counter staff, glossy packaging, middlemen, department-store rent. We cut all of it. Our prices typically land 40 to 80% off RRP.

03

Genuine, every time

Everything is sourced from established UK suppliers with the paperwork to prove it. Same brands, same products, same batch codes you would find on the high street.

04

Fast, flat delivery

One price: £3.95 a parcel, free over £60. Orders are checked by hand before they ship and dispatched from our UK warehouse within 48 hours.

05

Prices you can check

Every line shows our price next to the RRP. Compare it with any counter or website before you buy. No minimum spend.

New every morning

Fresh stock
lands daily

Trade stock moves fast. New lines land most mornings and the popular ones sell through in days, so check back often.

FAQ

Quick answers on pricing, genuine products, delivery and returns.

An online beauty store with no membership and no markup. We buy the brands you already love directly at trade prices and pass them straight to you, without the counter markup, the fancy packaging or the middlemen.

No. Anyone can shop. There is no membership, no subscription and no minimum spend. You can check out as a guest or create an account to track orders.

No catch. We buy at trade price from established UK suppliers and add a small margin, far lower than the high street. No counters, no glossy packaging, no middlemen.

We buy at trade, the price shops pay before they mark it up 3 to 5x for the shelf. We add only a small margin on top. Same products, a fraction of the price.

Beauty at trade price

You have paid for
enough flagship stores

Same products. A fraction of the price. No membership, no minimum spend, £3.95 delivery and free over £60.